Fastmap

Posted by Fastmap | 11th October 2017
A guide to creating charity permission statements

This guide is for fundraisers who want to improve their charity’s level of consent by creating permission statements that not only comply with the law and guidelines, but are also...

Posted by Fastmap | 11th October 2017
Fundraising Media DNA

The Institute of Fundraising have teamed up with us to produce Fundraising Media DNA 2016/17, a tracker survey which looks at genetic make-up of ten key communication channels. We examine...

Posted by Fastmap | 11th October 2017
A Guide to Optimising DRTV Creative Performance

This guide explains how a new kind of benchmark measurement can be deployed to help reduce the risk of DRTV failing. It considers the technical structure of a DRTV advert...

Posted by Fastmap | 11th October 2017
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or a data structure. Download this...

Posted by Fastmap | 11th October 2017
The Complexity of Consent

fastmap has put this guide together to set out main areas of testing brands have focused on when optimising consent and permission statements. Each area can have a considerable impact...

Posted by Fastmap | 11th October 2017
Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. fastmap and Freestyle Marketing has put this new guide together to help you: Understand the Motivations and...

Posted by Fastmap | 19th September 2017
GDPR Guide: The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining and retaining the right to...

Posted by Fastmap | 19th September 2017
Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity and to give compelling reasons...

Posted by Fastmap | 19th September 2017
Opt-in, Opt-out: Don’t misstep in the ‘marketing hokey-cokey’

GDPR did not lead to the mandatory opt-in that many had feared. However, many are going all opt-in, either through choice, pressure or compliance (farewell pre-ticked boxes). Some persist with...

Posted by Fastmap | 18th September 2017
Research Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach. So we involved some of our customers and prospects to...

Contact Us