Benchmarking

fast.MAP benchmarking – put your research insights into a relevant context.

Use fast.MAP’s expertise in running research with a consistent methodology to give your results greater meaning and understand how your results fare in comparison with other marketing campaigns.

We can offer relevant benchmarks for your market sector, to indicate whether your performance is above or below average. This invaluable insight identifies areas for improvement, and shows if you have the competitive edge. You will no longer need to wonder what your score means. Our experience of running thousands of surveys equips us to help you to understand the bigger picture.

The benchmarks evaluate pertinent triggers such as:

  1. Affinity
  2. Comprehension
  3. Cut-through
  4. Appeal
  5. Action

For more information on how you can benefit from benchmarking in your research, contact the fast.MAP team on
020 7242 0702.

Our Marketing Solutions
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How do consumers in different countries react to our ideas?Cross Country Evaluation
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