The Benefits Of Online Research
No pressure of an interviewer. This can lead to more honest results as there is less social pressure involved
Intelligent routing. This means that people will only see certain questions based on their previous answers
Randomisation of answers to eliminate “top box bias”. In a pre-coded list of answers our software will put the answers into a random order
Speed, cost and coverage. Many more people can be reached and as the environment is real-time, the results come in very quickly and can be viewed live by the client
Convenient for the recipient. As the medium is non-interruptive, responders can decide when and where is convenient for them to complete the survey
A personal process that does not allow for conferring or peer influence
Randomisation of images
Easy to run multi-country studies
Consistent questions asked in exactly the same way
Our Marketing Solutions
Identify the right products to develop furtherIdeas Index
Where can I get more of my best profile of customers?Customer Profiling
How can I integrate social media effectively?Digital Testing
How can creative be improved?Creative Testing
How do consumers in different countries react to our ideas?Cross Country Evaluation
What is the optimum price / ask?Price Testing
We are not learning fast enoughFast Research
WHAT makes your customers consent to marketing - and WHYConsent Optimising Benchmarks
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