Realtime Research Results


"fast.MAP's experience in
Direct Marketing and expertise
of online research enabled
NTL to fast-track the learning
time for traditional DM campaigns."

Honey Arneja
Head of Marketing & Insight, NTL

“We found the research
generated with fast.MAP extremely useful to the decision making processes. fast.MAP were professional and accommodating"

Direct Marketing Manager
BBC Worldwide

 

'Add clarity to the measurement of campaign performance...'

Tracking and Campaign Appraisal

In addition to campaign planning, fast.MAP can -and is extensively used by clients who wish to- track the performance of their marketing actions.  This can be in a number of different areas

  • Brand awareness, both prompted and un-prompted
  • Competitor awareness
  • Advertising recall, both aided and un-aided
  • Brand consideration / competitor consideration

Due to the in-depth profiles we hold on panel members, it’s possible to not only measure campaign performance in outright terms, but more importantly identify the profiles of those driving the change.

For more information, please contact info@fastmap.com