Guide to Creating Charity Permission Statements – Updated Nov 2016

  At its heart, consent is a simple and integral principle underpinning fundraising and development of high quality, lasting, relationships with donors.  

Daniel Fluskey

Head of Policy and Research

Institute of Fundraising

This guide from fast.MAP is for fundraisers who want to improve their charity’s level of consent by creating permission statements that not only comply with the law and industry guidelines, but are also created in a way that reflects the individual charity’s unique appeal and are seen by supporters as both reassuring and compelling.

Essentially, consent should be seen not just as a legal requirement, but one that has important commercial implications for the cause. If you cannot communicate with your supporters your chance of encouraging them to donate is reduced.

This guide – Free for Institute of Fundraising Members – helps explore the confusing world of consent, with topics including:

  • Why each charity needs a unique statement
  • How different supporters react to consent – and the attributes that affect this
  • Key aspects that improve consent – and how to implement this

Not an Institute of Fundraising member?

You can buy a copy of the report for £50 plus VAT by emailing marketing@fastmap.com or phoning 0207 242 0702

Further reading and resources:

Wake Up and Smell the Consent – why consent statements are a marketing issue – not just a legal one

Consent Optimising Benchmarks – a way to research statements in an online, benchmarked environment

Want to understand the commercial value of improving your consent rates?

Calculate your consent with our free calculator
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