Head of Policy and Research
Institute of Fundraising
This guide from fast.MAP is for fundraisers who want to improve their charity’s level of consent by creating permission statements that not only comply with the law and industry guidelines, but are also created in a way that reflects the individual charity’s unique appeal and are seen by supporters as both reassuring and compelling.
Essentially, consent should be seen not just as a legal requirement, but one that has important commercial implications for the cause. If you cannot communicate with your supporters your chance of encouraging them to donate is reduced.
This guide – Free for Institute of Fundraising Members – helps explore the confusing world of consent, with topics including:
Not an Institute of Fundraising member?
Further reading and resources:
Want to understand the commercial value of improving your consent rates?Calculate your consent with our free calculator
What has your organisation done so far regarding consent/permissions? Please tick all that apply: