Do you have the right tools to help you fine tune an off-line Direct Marketing Campaign quickly and reliably?
We can help you pre-test all relevant marketing materials such as envelopes, leaflets, inserts, letters, body copy, incentives and many other Direct Marketing Campaign elements and provide reliable insight. Even for off-line Campaigns we can test your ideas on a representative and robust sample of the UK population and provide answers in real-time. Most importantly we can do it cost effectively and often below the cost of a couple of standard focus groups.
Traditionally, creative testing has tended to focus more on small scale Focus Groups alone but as we all know results from Focus Groups are often non conclusive and in most cases not representative of the target population. Before any new idea can be implemented confidently it needs to be validated with the potential target audience to reduce the risk of poor execution.
With fast.MAP not only can you quantify market opinion with a robust 1,000+ sample of consumers cost effectively but you can also gain understanding to creative reaction by using open free text responses and our "Zoom" Online Focus Group extension to your survey. In essence the creativeTesting.MAP tool can be used to validate ideas with confidence.
The insight provided as a result of the research will assist in building a stronger Campaign first time. The key benefits are:
- provide insight into likely campaign performance
- measure consideration levels to the proposed campaign and future consideration of the brand
- maximise Campaign response rates
- ensure customer engagement throughout Campaign
- provide suggestions for appropriate incentives for the Campaign
- understand the impact of the campaign beyond response such as positive impact on the brand etc
- understand how elements of the campaign can be personalised for different segments
fast.MAP is an exclusive Insight partner for the DMA (Direct Marketing Association) and Insight Champion for the IOF.
For more information, please contact info@fastmap.com