Whether you are developing a compelling new acquisition proposition or refining comms to your existing base, it is vital to test out concepts to understand which approach is most compelling.

Understand what your target audience wants, how they will react and whether they will engage with your key messages using our established 360 Creative Testing methodology.

Learn what works – and, more crucially, why.

The robust methodology focuses on three key areas:

  • Shoot-out – of all the different creative approaches, which is most likely to motivate your target audience to respond?
  • Take-out - against a series of structured statements, explore why the proposition appeals – in areas including affinity, comprehension and cut-through
  • Free-text – Understand what people like, dislike or feel could be improved by the advertising – giving you constructive feedback to refine your campaigns

Ensure you make the most out of your direct mail campaign – pre-test your approach with fast.MAP.

Recent success stories have included:

  • What creative will work best to promote savings products by direct mail & other advertising campaigns (link)
  • Charity: Establishing the best approach for retention materials (link)
  • Finding new audiences through new Direct Mail creatives (link)
  • Identifying which envelope will most encourage people to open the mailing (link)

Whatever your marketing problem, fast.MAP research can provide a solution. Give us a call on 020 7242 0702 and one of our experts will help you.

Recent Success Stories have included:
Charity: Establishing the best approach for retention materials
Identifying which envelope will most encourage people to open the mailing
Finding new audiences through new Direct Mail creatives
What creative will work best to promote savings products by direct mail & other advertising campaigns
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