A guide to optimising DRTV creative performance
  We welcome this new measurement tool that will enable charities to reduce the risk of their investment in DRTV and enable them to produce compelling, donor focussed content.  

Adam Bryan

Director

Institute of Fundraising

  This important guide is a helpful step in that direction and will support charities to understand the real outcomes of DRTV, how long they may take, and steps to consider to mitigate risk in an expensive fundraising method.  

David Cunningham

Board member, Fundraising Regulator

Chief Executive, The ARCHIE Foundation

This guide explains how a new kind of benchmark measurement can be deployed to help reduce the risk of DRTV failing. It considers the technical structure of a DRTV advert and the impact that advert has on a donor in a holistic way as well as the likelihood to respond.

This guide – Free for Institute of Fundraising Members – helps organisations navigate the crowded marketplace or TV advertising, with topics including:

  • The Fundamental Importance of DRTV Testing
  • Measuring and Predicting DRTV Performance
  • Mitigating Risk by Using Research Benchmarks

Not an Institute of Fundraising member?

You can buy a copy of the report for £50 plus VAT by emailing marketing@fastmap.com or phoning 0207 242 0702

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