Institute of Fundraising
Board member, Fundraising Regulator
Chief Executive, The ARCHIE Foundation
This guide explains how a new kind of benchmark measurement can be deployed to help reduce the risk of DRTV failing. It considers the technical structure of a DRTV advert and the impact that advert has on a donor in a holistic way as well as the likelihood to respond.
This guide – Free for Institute of Fundraising Members – helps organisations navigate the crowded marketplace or TV advertising, with topics including:
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