DRTV is becoming increasingly challenging. Brands and charities need to have the necessary cut-through in this crowded marketplace. They also have to balance the considerable cost of production, lengthy lead times and limited objective measures.
To help, fast.MAP has created the DRTV Optimising Benchmarks: a proprietary research process providing granular benchmarked insight into the strengths and weaknesses of DRTV adverts. The process is possible because of the creation of a significant database of previously researched adverts. This is used to benchmark the performance of new adverts.
Click on the sections of the cog below to find out more - or Download our Executive Summary
What has your organisation done so far regarding consent/permissions? Please tick all that apply: