Guide to Maximising Legacy Fundraising Consideration

Guide to Maximising Legacy Fundraising Consideration


Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure.

fastmap and Freestyle Marketing has put this new guide together to help you:

  • Understand the Motivations and Barriers to leaving gifts in wills
  • How propensity to give is impacted by sector, audience – and the charity itself
  • Why data can drive the Communications Strategy

Download your copy of the guide – free to IOF and Remember A Charity members – to keep ahead and help drive your legacy strategy.

Download The Guide
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