Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure.
fastmap and Freestyle Marketing has put this new guide together to help you:
- Understand the Motivations and Barriers to leaving gifts in wills
- How propensity to give is impacted by sector, audience – and the charity itself
- Why data can drive the Communications Strategy
Download your copy of the guide – free to IOF and Remember A Charity members – to keep ahead and help drive your legacy strategy.