The fast.MAP Ideas Index helps you identify the ideas with the best potential – whether you are developing a new FMCG product or an all-new fundraising event.
Customised evaluation, based upon the vital idea attributes that will engage your potential audience (e.g. comprehension, affinity, action)
A bespoke multi-level scoring index built to reflect your precise business needs
Traffic light reporting showing winning ideas to progress to next stage of evaluation
Custom-built profile analysis by segment (age, gender, behaviour) and idea
Identifies winning ideas to research further and progress
By fusing quantitative and qualitative insights, you’ll understand what people are engaging with and why. Identify your next winning product with the fast.MAP Ideas Index.
“A proven cost effective methodology to help charities assess innovation with empirical evidence”
Former Chair of the Institute of Fundraising Insight Special Interest Group
“An analytical sophisticated product that is both practical and effective”