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DMA Marketing-Gap Tracking Study
Introduction
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DMA Marketing-Gap Tracking Study
Main Findings
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DMA Marketing-Gap Tracking Study
Consumer Concerns
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DMA Marketing-Gap Tracking Study
Key Learnings
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Feb 12, Fundraising, I'll tell you what I want
Feb 12, DMI, Financial-product customers prefer to obtain marketing information online, new research shows
Dec 11, Marketing Week, Families have Christmas all wrapped up
Nov 11, Marketing Week, A Gap that must be closed
Nov 11, Copycat Blog, Copycat Blog Nov 11
Nov 11, DMI, Cheer up, direct mailers! Here’s the good news
Nov 11, DMA, 5 predictions for email in 2012
Nov 11, Letter Box , Door Drops Get Interest from Digital Businesses
Nov 11, Smart Drop, Couponing Insights from the IPM
Nov 11, Data Broker, Future Bright for Direct Mail
Nov 11, EMB, EMB uncovers the fickle UK motor insurance consumer
Nov 11, MMC, fast.MAP/IPM Marketing-GAP Tracking Study
Nov 11, Post Online, Marketing: The power of advertising
Nov 11, Design Tree Studios, What catches their eye?
Nov 11, MMC, Read the fast.MAP Marketing Gap Tracking Study.
Nov 11, Emerald Insight, Don’t let your customers fade from view (the April 2011 Data Tracker questionnaire survey to determine UK consumer attitudes towards the way that retailers handle their personal data)
Oct 11, Promotional Marketin, Strong prospects for Direct Mail industry in next 12 months
Oct 11, Emerald Insight, Don’t let your customers fade from view
Oct 11, EMB, EMB uncovers the fickle UK motor insurance consumer
Oct 11, Data Discoveries , Direct mail users could focus on pre-Christmas research
Oct 11, DMA, Email marketing’s consumer approval ratings rocket over past 12 months, research reveals
Oct 11, Dot Mailer, What do consumers really think of the email marketing messages they receive?
Oct 11, DBM, Prospects good for direct mail industry over next 12 months
Oct 11, Experian, Marketers believe direct mail remains effective
Oct 11, fast.MAP, fast.MAP Marketing-GAP Event Presentation
Oct 11, Promotional Marketin, Scissors, paper, stone?
Oct 11, fast.MAP, fast.MAP Marketing-GAP 2011
Oct 11, Marketing Week, Brands make emails land on welcome mat
Oct 11, Marketing Week, Making DM Relevant
Oct 11, Marketing Week, Why DM doesn't work all the time
Oct 11, Marketing Week, Innovation update customer publishing
Oct 11, Promotional Marketin, What products are stickiest
Oct 11, Fourth Source, Email marketing sees surge in consumer approval ratings
Sep 11, Marketing Week, Customer titles explore online engagement
Aug 11, Marketing Week , Why TV campaigns are key ingredient of marketing mix
Jul 11, MMC, The Marketing GAP: What consumers really want
Jul 11, Automative PR, Seven in ten women still leave car servicing to men
Jul 11, Riba Insight, Marketers face dilemma as users refuse to share information online
Jul 11, Marketing Week, Reconsidering what it means to be 50 in 2011
Jul 11, Marketing Week, Tv spots paint false image of material girls
Jul 11, DMA, Marketers could face a data famine
Jun 11, IPM, The marketing perception gap
Jun 11, Multi Channel Retail, Loyalty – the Elephant in the Room?
Jun 11, Opt 4, Consumers savvy about data research shows value of clear privacy policies and trust
Jun 11, One Post, Consumers choose not to opt out of direct mail
Jun 11, Alchemy, Data capture suffers as Brits opting for online anonymity- research
Jun 11, Marketing Week, Customer data must be earned rather than expected
Jun11, Marketing Week, Don't let your customers fade from view
Jun 11, Brand Republic, A third of consumers withhold personal information online, DMA study claims
Jun 11, Database Marketing, Consumers opting to remain anonymous online
Jun 11, Marketing Week, Financial services brands are dealing with a complex customer
Jun 11, Marketing Week, Variety is the lifeblood of consumer research
Jun 11, Marketing Week, Are charities killing their own brands?
Jun 11, Marketing Week, Meerkats not the only source of intelligence
May 11, Easier, Reduce the risk of breakdown on your spring break
May 11, MMC, Direct mail and the bundled home communications sector
Apr 11, MMC, Opt-out responses on the rise
Apr 11, Marketing Week, Trust tops consumer data concerns
Apr 11, Promotional Marketing, Consumer loyalty fickle the recession
Apr 11, Civil Society, Taking it to the street
Mar 11, MMC, Importance of the personalisation of mail
Mar 11, Promotional Marketing, Recession takes bite out of promotions
Mar 11, Civil Society, Going the distance
Mar 11, DMI Online, How to get what you want from charity-linked promotions
Mar 11, DMI Online, Life’s little luxuries are . . . loo paper, Asda and the family pet
Feb/Mar 11, DMI News, MGAP Traditional DM back in vogue
Feb 11, B2C Marketing, Your Business Will Not Grow Because Buyers No Longer Trust You
Feb 11, Jewish Philanthropy, The Need for Rigorous Data Hygiene Practices
Feb 11, Marketing Week, Single bond binds hearts and minds
Feb 11, MMC, Consumer Insight – Shoppers’ use of coupons
Feb 11, Blonc Marketing, Fifteen per cent ‘wouldn’t read poorly addressed charity mail’
Feb 11, Third Sector, Fifteen per cent 'wouldn't read poorly addressed charity mail'
Feb 11, DM Weekly, Consumers more welcoming of cold calls (if they are warm)
Feb 11, MMC, DIY Shopping - Information surge fails to dent firect mail popularity
Feb 11, DB Marketing, Marketers closing the reality perception gap
Jan 11, Letterbox Consultanc, Door drop testing service
Jan 11, Promotional Marketing, The good give young
Jan 11, ISMM, Warm climate for cold calling
Jan 11, Utalkmarketing, Why online research has failed to dent direct mails popularity
Jan 11, Decision Marketing, Public love mailings
Jan 11, Marketing Week, Why charity will always begin at home
Jan 11, Marketing Week, 2011: the year traditional media bites back
Jan 11, MMC, Consumer Insights - Broadband and telecommunications
Dec 10, Promotional Marketing, Marketeers misunderstand consumer motivations
Nov 10, Marketing Week, GAP Brands place trust in return to tradition
Dec 10, Data Strategy, You can hit bullseye everytime
Nov 10, iapp, Study: Trust and Privacy Policies Matter
Nov 10, Marketing Week, Data Protection
Nov 10, Marketing Week, Data protection policies secure consumer trust
Nov 10, DMI, Sustainability Tracker - Saving money-or the earth
Oct 10, Promotional Marketing, Retailers blamed if promted items out of stock
Oct 10, Marketing UK, Royal Mail announces DM sale to help advertisers try new campaign tactics
Sept 10, DMI, Data Tracker - Trust is the key
Sept 10, DMI Online, Trust is the key
Sept 10, UK Contacts, Direct mail marketing is still winner....
Aug 10, StreetInsider.com, Marketing Lagging Behind in Influencing Consumer Financial Services Purchases
Aug 10, Marketing Week, Campaigns tip scales in favour of big brands
Aug 10, DMI Online, Financial services customers seek safe harbours from Europe’s stormy economy
Aug 10, PR Web, Marketing Lagging Behind in Influencing Consumer Financial Services Purchases
Aug 10, MMC, Marketing to holidaymakers – trends for 2010
Aug 10, DMI News Extra, It's all about trust
Jun 10, Marketing, e_sure that's the way to build trust
Jun 10, Infobox, It's time to get tough on open rates
May 10, Sales Promotion, The impact of word of mouse
May 10, Sales Promotion, The medium is indeed the message
May 10, New Media Age, Email as good as any marketing channel when done right
May 10, Technology Weekly, Email as good as any marketing channel when done right
May 10, UK Fundraising, New digital tracker reveals views on promo email and social media use
May 10, Giving in a digital world, New digital tracking study reveals views on promo email and social media use
May 10, New Media Age, Email marketing data
May 10, Mad , Email marketing data
May 10, Database Marketing, Direct marketing industry smashes recycling targets
May 10, Database Marketing, Research shows complex demands when choosing a financial brand
Apr 10, Sales Promotion, Glittering prizes buy loyalty
Mar 10, DM International, Definition of a succesful mailout, Page 1
Mar 10, DM International, Definition of a succesful mailout, Page 2
Mar 10, Data strategy, Marketers boxed in by consumer channel preferences
Feb 10, Marketplace DM, Social Media gives sick Man then kiss of live
Mar 10, Marketing Week, Thinking along same lines gets direct response
Mar 10, Sales Promotion, Coupons, In-store tastings drive trial
Mar 10, Civil Society, Communication Breakdown
Jan 10, Marketing Week, Give Staff a reason not to jump ship as recovery approaches
Jan 10, Marketing Week, Targeting is key to DM campaign's
Apr 09, Press Release, Draft press release re appointment of jeremy whitaker...
Mar 09, Brand Republic, Consumers rate DM as financial information source...
Feb 09, Business Leadership, Direct marketing important financial services...
Feb 09, Datonomy, Promise of volunteered personal information...
Feb 09, Mad, Consumers rate DM for financial product...
Feb 09, Marketing Week, Consumers rate DM for financial products...
Feb 09, Professional Fundraising, Charity 'shopping lists' prevent as well...
May 11, fast.map, Charity 1
Feb 09, Third Sector, Alternatives to cash find favour as recession bites...
Feb 09, TMCnews, Trust withers as financial sector irresponsibility...
Dec 08, Donor Power, Another reason to personalize your fundraising
Dec 08, TMCnews, Information not pestering keeps donations flowing