Multichannel Retailing DNA 2016/17
Hampton Court Palace, Thursday 3rd November 2016

The Direct Commerce Association have teamed up with us to produce Multichannel Retailing DNA, a tracker survey which looks at genetic make-up of eight key communication channels. We examine the following three key areas to provide insight about the relative strengths and advantages of each channel.

  • Profile - The people engaging with each channel
  • Personality – What are the attributes associated with each channel
  • Action – How people are likely to respond or act further as a result of the communication

Download the report here

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