Do you know how many more customers you could acquire if they interacted with a fully optimised pack?
The great majority of our clients spend weeks carefully designing various elements of their Direct Mail Packs. All the efforts that go into planning every detail of the Campaign are designed to try and achieve a high final response rate, good customer engagement and a positive ROI.
As our research proved on many occasions higher response rates can only be achieved through testing and reducing customer drop off at every point of interacting with the mail pack. A good understanding of the drop off process similar to the “click through” process used in digital marketing (receive, open, click through, take action etc) is key.
Our in house developed packOptimise.MAP tool can provide answers to key questions regarding the likely customer reaction before the packs are finalised and sent out in a live Direct Marketing Campaign:
- Which specific marketing collateral makes customers take action and why?
- How many customers do you lose at each point of interacting with the pack: envelope stand out, open envelope, take out leaflet, retain leaflet, take action etc?
- What makes them lose interest and why?
- What outer envelope design will work best with this audience?
- What impact does this direct marketing campaign have on the overall opinion of your brand Do different segments in the mailing react and behave differently?
The insight provided as a result of the research will assist in building a stronger campaign first time around.
fast.MAP is an exclusive Insight partner for the DMA (Direct Marketing Association) and Insight Champion for the IOF.
For more information, please contact info@fastmap.com