Presentation: Maximise the legacy potential of your supporter base

Presentation: Maximise the legacy potential of your supporter base


fastmap and Freestyle Marketing have worked together to create a service that will give you insight into why supporters would leave you a legacy and what barriers stop them from doing so. We recently ran a series of webinars that introduce our service and describe how you can increase legacy fundraising.

To learn more about our offering see the slides we created for our presentation:

Legacy webinar presentation summary

Our service allows you to look at the different demographics and segments of your supporter base, such as age and gender.

These insights are incredibly powerful. You can then use this to tailor your creative messaging, increase your message relevance and ultimately receive more legacies and more legacy income.

For more information about our legacy service download our ‘Guide to Maximising Legacy Fundraising Consideration‘ or get in touch.

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