Getting pricing right is a major challenge - too low and it can have a negative impact on perceived product or service quality; too high and it can alienate the savvy consumer.

By using innovative online techniques, fast.MAP can predict different demand levels based on different pricing.

Maximise your income and your ROI. Our proven technique allows you to ask customers or supporters at what point they would buy.

The research recommendations will help you to be sure the price is right.

fast.MAP have been able to live up to their name not only in terms of speed, but also in the value they add in helping us in key areas such as customer experience, product branding and price points. This helps us make informed decisions involving a key stakeholder – the customer. The main reasons that I like using fast.MAP are:
  • You ‘get it’. You’re very quick at understanding what we want to test and how best to describe it to the customer – e.g. The factory concept for consultation bay
  • You have delivered great quality work to very tight timescales – both projects 29/11 brief to 12/12 results and 08/05 brief – 22/05 results
  • I can trust you. The panel you use, the methodology you suggest, the timescales you advise, the questionnaire you put together, the speed and quality of work, is exceptional good.
  • You add value and are thoughtful. You suggest and cover off angles that we hadn’t considered but we absolutely need – e.g. suggesting testing the retailer network as well as the factory for consultation bay
  • You deliver information we can use. The slide pack you create is so useable. We don’t have to recreate slides/ materials with the raw information you have put together. The slides you create say it all.
Marketing Manager
Volkswagen Customer Services and Aftersales
Our Marketing Solutions
Identify the right products to develop furtherIdeas Index
We are not learning fast enoughFast Research
Where can I get more of my best profile of customers?Customer Profiling
How do consumers in different countries react to our ideas?Cross Country Evaluation
How can I integrate social media effectively?Digital Testing
How can creative be improved?Creative Testing
WHAT makes your customers consent to marketing - and WHYConsent Optimising Benchmarks
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