Marketing Communications Insight Manager of Toyota:

“I have not worked with a team where the words “agile” and “dynamic” are more appropriate.”  More

fast.MAP is renowned for its expertise in the automotive industry, supporting the biggest manufacturers and suppliers. Whether it’s piloting new schemes or products; multiple country studies; or understanding the different attitudes of particular drivers; fast.MAP has extensive experience.

Recent studies have included:

  • Buying and owning as a fleet driver » (Link)
  • “See how a car company checked reaction and appeal to new car names” » (Link)
  • “Learn how a car company engaged with its customers to help shape a new servicing product” » (Link)
  • "See how a major car company gained feedback to a new servicing experience product” (Link)
  • “See how a tyre company gained insight and subsequent PR coverage around winter driving behaviour” » (Link)
  • “Learn how a car company engaged with its customers to help with R&D of technology” » (Link)
  • “See how a van manufacturer obtained insights into attitudes towards van drivers for PR coverage” » (Link)
  • “Understand how a major car company pre-tested a range of possible tactical offers to help drive sales” » (Link)
  • “See how the insurance industry gained insights into driver’s attitudes towards new technology to help with product positioning an launch” » (Link)

Our specialist team offers bespoke tailor-made solutions which give the added time-saving and cost-reduction opportunity to simultaneously incorporate several studies within a single project, to meet the needs of this complex, competitive and rapidly-changing sector.

So whatever your marketing problem, give us a call and we will find the best way to help you to resolve it.

Recent Studies Have Included:
Fixed-price servicing
Buying and owning as a fleet driver
After-service customer experience
Car technology
Finance Offers
In-car black box insurance
Naming Conventions
Tyre PR
Trucks PR
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