Head of Business Development, Mortgages, Lloyds Group:

“I found David to be a real expert and an innovator in his field…”  More

People don’t trust banks – or so you may have been led to believe. But did you know that based on their day-to-day experience, they do like their own bank and are in the market for new, non-core products?

Other recent studies have included:

  • Understand how to launch a new In-car black product across 6 countries » (link)
  • What creative and offers will work for promotion of savings products » (Link)
  • How is the brand of an Ethical Bank’s brand? » (Link)
  • How do the over 50’s differ in their financial behaviour? » (Link)
  • How do you select the best investment product name for private investors? » (Link)
  • ID theft

Our financial services experience spans many disciplines - from direct mail communications testing to attitudinal tracking studies.

Financial services face a range of challenges driven by the economic climate and mandatory communication regulation. We can help by bringing consumer insight directly to the board room to inform evidence-based decisions.

So whatever your marketing problem, give us a call and one of our experts will happily help to solve it.

Recent Studies Have Included:
Creative evaluation for promotion of savings products
In-car black box insurance
Over 50´s financial behaviour
Brand evaluation for ethical bank
New investment product name for private investors
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