James Baker - Head of Insight, Vitality Life and Health (formerly PruHealth/PruProtect):

By working with fast.MAP we rapidly got to understand which strategic propositions would work amongst which target audiences. The process greatly enhanced our learning cycle as well as confirming our ongoing marketing strategy. fast.MAP were efficient and extremely professional throughout. More »

Insurance involves calculating risks and doing rigorous research to set premiums. But not all insurance companies are applying the same thoroughness to their marketing.

Many of the leading insurance companies are using fast.MAP online research to Involve consumers in their decision-making, and identify the approaches and campaigns which work.

You can:

  • Pre-test creative concepts or messages
  • Identify new target audiences through customer profiling
  • Compare reactions in different countries … and more

fast.MAP research provides invaluable insights – fast. Projects typically take three to four weeks to complete.

Find out what makes your prospects consent to marketing - and why - with Consent Optimising

Recent case studies and projects include:

  • Which approach makes people find out more about insurance? (link)
  • Understand how to launch a new insurance product in 6 different countries (link)
  • How do you develop copy that is FCA compliant and appealing to your audience? (link)
  • Test different campaign concepts to identify which appeals to consumers more (link)
  • Identify new audiences for an insurance product
  • Maximise consent levels to market your products to more customers

Whatever your marketing problem, fast.MAP research can provide a solution. Give us a call and one of our experts will help you.

Recent Studies Have Included:
New investment product name for private investors
Over 50´s financial behaviour
In-car black box insurance
Creative evaluation for promotion of savings products
Brand evaluation for ethical bank
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