James Baker - Head of Insight, Vitality Life and Health (formerly PruHealth/PruProtect):
“By working with fast.MAP we rapidly got to understand which strategic propositions would work amongst which target audiences. The process greatly enhanced our learning cycle as well as confirming our ongoing marketing strategy. fast.MAP were efficient and extremely professional throughout. More »
Insurance involves calculating risks and doing rigorous research to set premiums. But not all insurance companies are applying the same thoroughness to their marketing.
Many of the leading insurance companies are using fast.MAP online research to Involve consumers in their decision-making, and identify the approaches and campaigns which work.
fast.MAP research provides invaluable insights – fast. Projects typically take three to four weeks to complete.Find out what makes your prospects consent to marketing - and why - with Consent Optimising
Recent case studies and projects include:
Whatever your marketing problem, fast.MAP research can provide a solution. Give us a call and one of our experts will help you.
|Recent Studies Have Included:|
|Brand evaluation for ethical bank|
|In-car black box insurance|
|Over 50´s financial behaviour|
|New investment product name for private investors|
|Creative evaluation for promotion of savings products|