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Our annual legacy consideration tracker has now surveyed 20,000 of the over 50’s, (5,000 in October), explores the very personal decision of why supporters choose certain charities to leave a Gift in their Will to yet exclude others, even though they are happy to support them.
From this super fresh research we will reveal : 10 legacy insights in 30 minutes :
Which charities are the winners and losers?
How might this affect your own targeting and messaging?
The increased importance of being ‘favorite’
The growth of Will writing online.
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