‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or a data structure. When preparing for GDPR, it is important to ensure that your permission statements are producing the highest levels of consent as possible.
When preparing your consent marketing strategy, it is important to note that your permissions marketing statements are an extension of your charity. You must consider your post-GDPR opt in wording, layout and more. They are the first (and potentially the last) contact point you have with the donor. Understanding this will help you produce permissions marketing statements that not only reflect your brand and ethos, but that will also help boost consent rates in the future.
fastmap is delighted to present this important guide. Its aim is to inspire, rather than be prescriptive, because each charity, when embracing consent, will plot their own path. Download this new marketing insights guide to understand the 11 Steps to transforming Your Consent and Permissions.
The guide contains marketing insights, inspiration and experience from several charities, fastmap and the Institute of Fundraising.
For more marketing insights on consent and how to optimise your permissions marketing statements through quantitative research, please see our guides on ‘The Complexity of Consent’ or contact David Cole, Managing Director +44 (0) 20 7242 0702 firstname.lastname@example.org.Download The Guide