Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...
Despite what a certain business-man-turned-leader-of-the-free-world says, climate change is happening. Its effects are shown throughout the world, from the drying of Peru’s glacial lake to...
In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...
“Let me tell you about the very rich. They are different from you and me.” – F. Scott Fitzgerald (1926) People in the western world have...
Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...
Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...
