Fastmap

Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

creative consent
Opt in Opt out: Don’t misstep in the ‘marketing hokey-cokey’

Opt in opt out. Which should you choose? While GDPR did not lead to the mandatory opt in that many had feared. However, many are...

brand testing
Brand Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach and complete some vital brand...

permissions marketing
Permissions Marketing and GDPR: Wake up and Smell the Consent

Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...

3 Key Influencing Pillars of Consent

After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...

opt in opt out
Size matters: Opt-in vs. opt-out

Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...

channel consent
Giving channel choice

It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...

Language matters

I’m an angry man!   I’ve seen the light, but others have not.  So as a last resort I visited London’s Speaker’s Corner to argue my...

Consent is Power

With the near approaching enforcement of GDPR in May 2018, pressure is building within both marketing and legal teams, ensuring consent to contact is optimised...

permissions marketing
United as Europeans, divided on consent

Until now many companies have worked on the basis of ‘it’s ok to have consent statements that are not only difficult to understand but also...

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