Blog & News

Global Marketing Strategies and climate change
Posted by Fastmap | 20 July 2018
Global Marketing Strategies: Success through sustainability

Despite what a certain business-man-turned-leader-of-the-free-world says, climate change is happening. Its effects are shown throughout the world, from the drying of Peru’s glacial lake to...

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Posted by Fastmap | 19 July 2018
Global Marketing Insights: What’s an international issue?

In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...

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International marketing strategy
Posted by Fastmap | 12 July 2018
International Marketing Strategy – Financial affluence and wealth perception

“Let me tell you about the very rich. They are different from you and me.” – F.  Scott Fitzgerald (1926) People in the western world have...

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campaign research with the team
Posted by Fastmap | 05 July 2018
Campaign Research: Insights from fastmap and The Team

Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing them in a sample audience...

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brand research analysis
Posted by Fastmap | 20 June 2018
Brand Research and Insights – Do I know you?

Brand research is a rather big term that covers a lot, for example de-mystifying things such as concept testing and customer’s expectations. However, it is...

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Testing Marketing Campaigns
Posted by Fastmap | 15 June 2018
Testing Marketing Campaigns – Ask Your Audience

Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...

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international fundraising strategy research
Posted by Fastmap | 04 June 2018
International Fundraising Strategy: Identifying Countries Most likely to Donate

With more access to data and online panels, your international fundraising strategy can now be more donor-centric and based on real time marketing insights into...

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clear skies of GDPR compliance
Posted by Fastmap | 23 May 2018
GDPR Compliance – What we’re doing

Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...

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marketing consent research tick box
Posted by Fastmap | 22 May 2018
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

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