Blog & News

Online will writing on laptop
Posted by Fastmap | 24 April 2018
Online Will Writing – What potential legators really think

Online will writing is something the legacy fundraising teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions, but if...

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Direct Mail Marketing recipient with Legitimate Interest under GDPR
Posted by Fastmap | 18 April 2018
Direct Mail Marketing and Legitimate Interest: Be Reasonable!

Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...

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GDPR legitimate interest - should you use direct mail
Posted by Fastmap | 06 April 2018
GDPR: Legitimate Interest, not for everyone

In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...

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A woman reading about a charity's good reputation for GDPR data protection
Posted by Fastmap | 21 March 2018
GDPR and Data Protection: Reputation is everything

A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...

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Face-to-face: 7 essential tips to improve consent
Posted by Fastmap | 01 March 2018
Face-to-face: 7 essential tips to improve consent

GDPR will make gaining and maintaining the right to contact supporters more challenging than ever. This means that face-to-face fundraising should not only be used...

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Posted by Fastmap | 19 September 2017
GDPR Guide: The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...

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Posted by Fastmap | 19 September 2017
Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

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Posted by Fastmap | 19 September 2017
Opt-in, Opt-out: Don’t misstep in the ‘marketing hokey-cokey’

GDPR did not lead to the mandatory opt-in that many had feared. However, many are going all opt-in, either through choice, pressure or compliance (farewell...

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Posted by Fastmap | 18 September 2017
Research Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach. So we involved some of...

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