campaign research

Quantitative Research: How we are not as unpredictable as we think

We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in...

campaign research with the team
Campaign Research: Insights from fastmap and The Team

Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...

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