♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...
Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...
Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...
All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...
We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in...
Despite what a certain business-man-turned-leader-of-the-free-world says, climate change is happening. Its effects are shown throughout the world, from the drying of Peru’s glacial lake to...
In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...
Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...
Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...
Brand research is a rather big term that covers a lot. However, it is often dismissed due to time and budget. In this blog, I...
