♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...
Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...
What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
