How we work
A brief introduction into how fast.MAP works.
DRTV Optimising Benchmarks
Discover how DRTV Optimising Benchmarks can be used to enhance your DRTV campaigns.
Fundraising Media DNA 2016/17
Get a glimpse of the 2nd instalment of Fundraising Media DNA, providing an overview of insight into 10 key marketing channels.
Lecture: Good, bad, missed consent
David Cole discusses the effect of consent caused by confusion with University of Westminster students.
Lecture: Consent differs by age
David Cole lectures about why older and younger people give consent to marketing.
Privacy Laws & Business 29th Annual Conference Part 1
David Cole talks testing wording to optimise consent at Privacy Laws’ annual conference.
The importance of testing creative ideas
Mark Mina discusses the importance of testing your creative ideas.
Lecture: How brand impacts consent
David Cole lectures about the difference between brands in consent at the University of Westminster.
Privacy Laws & Business 29th Annual Conference Part 2
The 2nd part of David’s talk on marketing consent at Privacy Laws’ annual conference.
Fundraising Media DNA
The Fundraising Media DNA looks at the genetic make-up of eight key communication channels, providing insight about the relative strengths and advantages of each channel.
The New Era of Marketing Consent
David Cole talks about the importance of consent and improving consent rates.
Highlights from the fast.MAP 10th Anniversary Marketing Gap Tracking Study Launch
David Cole ranting on his soapbox
Here I am ranting at Speaker’s Corner on language’s positive impact on consent.
Tackling the Legal Data Elephant
Highlights from the 2015 Tackling the Legal Data Elephant event.
True or False: Debunking DRTV myths
With TV being a popular medium for marketing, it’s important that marketers understand it and are not misguided by misconceptions in their TV campaigns. To help you distinguish...
United as Europeans but divided on consent
fast.MAP’s new international study highlights how consumers consent to marketing differently across Europe.
True or False: Debunking Email Myths
Having debunked direct mail myths, fast.MAP research shows many marketers make the same mistakes when it comes to email. Have you fallen into any of these traps...
Consumer Consent Gaps are not cool!
Consumer Consent Gaps are not cool for organisations wanting to maintain contact with consumers under new EU laws.
True or False: Debunking Direct Mail Myths
We all have preconceptions and beliefs which shape our daily decisions and actions. Research can help to track-down evidence to ensure our campaigns are...
Consent marketers - be more anthropomorphic!
Marketing conferences are full of wide-eyed marketing gurus proclaiming trust is the next big marketing thing. Without trust, they say, a brand cannot...
Tuning into DRTV. How well do you know your channels?
How well do you know DRTV? See if your expectations of DRTV match research findings and discover how you can gain better insight into this channel...
The Consent Elevator Pitch
Just imagine what would happen if office geography dictated that every morning I, as a marketing director, shared the company elevator with a different customer...
The Good, The Bad, The Missed Consent
Let’s be honest here. For far too long marketers have gained legal marketing consent by either hiding the opt-out box or confusing repondents. How does this BAD consent affect...
YOU could be a Consent Marketing Hero
Permission statements – easy! Until the need to increase opt-ins becomes crucial; then the wisest marketers can be overwhelmed, but Consent Marketing Heroes will save the day.
How can you increase consent? Simple, offer channel choice.
“Following ICO guidelines gives you more consent, but that’s only part of the story. You must prioritise communication channels. This advice can make it easier for you to make...”
Speaker’s Corner: Consent rant
“Here I am ranting at Speaker’s Corner on language’s positive impact on consent: A direct marketer’s first duty is to generate enough marketing consent to enable a brand to survive”
Size matters – Opt-in; minimise the shrinkage
“While the legal decision to adopt opt-out as the standard is beyond marketers’ control, responsible brands are considering the implications of such a move and attempting to...”
BREAKING NEWS - The Three Influencing Pillars of Consent
“Breaking news: Now we know - because we’ve been busy researching hundreds of those crucial permission statements - what factors most influence consent...”
Consent is good
“Revenue-hungry clients tend to brief their marketing departments/ agencies to do whatever is necessary to gather more opt-ins...”
Please! Database and Research you must talk!
“The big direct marketing opportunity is the combination of database and research; to understand previous consumer behaviour…”
“A single permission statement is a well-meaning idea advocated by slothful marketers and ambitious administrators, but...”
Consent is power
“As consent is now the underlying process upon which databases are built, getting your permission statements correct is extremely important…”
Wake up and smell the consent!
“Imagine the most financially-important marketing campaign of the year, the success of which affects every other campaign the brand undertakes for years to come…”
Back to basics of consent: Age + Gender
“Brands which are serious about persuading more people to opt-in to marketing contact should start tailoring their wording to target key demographic groups – age and sex are a good…”
The detached arrogance of creativity
“If the marketer is doomed to play piggy-in-the-middle between creatives and clients, it’s far less stressful (and more profitable for the brand) if they can prove their points.…”