The marketeer’s reference point

We’ve been researching, processing and interpreting customer data for businesses since 2006. We’re agile, engaging and insightful, with a deep understanding of what it takes to get the best answers from surveys and benchmark them against your competitors.

We can help you get to know your customers better, focus your marketing where it counts and identify the next move for your business. Are you ready?

What we do

1
Consent

Pre-test your privacy statements to optimise consent rates.

2
DRTV

Identify the best concept for your new DRTV campaign – and assess it before you broadcast.

 

3
Creative Testing

Evaluate your marketing campaigns to maximise response – and help increase revenues.

How we do it

Research

Specialised online surveys tailored to your business – and your customers.

Insight

Diving deep into the data to tell you exactly what works – and why.

Benchmarking

Comparing you against your competitors to identify your next move.

What they say about us

“fastmap’s unique test and learn process and proactive support allowed us to understand which consent messages we should present to which audience.”

Richard Merrygold, Group Data Protection Officer, Homeserve

“fastmap’s deep knowledge and enthusiasm has acted as a catalyst across our organisation to embrace consent as a marketing challenge, not just a legal chore.”

Melanie Sallis, Head of Supporter Marketing, The Woodland Trust

“We’ve been very impressed with fastmap’s contribution to our consent initiative. Their methodology is comprehensive and their account management is very proactive.”

Nick Georgiadis, Director of Individual Giving & Product Marketing, British Heart Foundation

Latest news

Posted by Fastmap | 11 October 2017| How to guide
A guide to creating charity permission statements

This guide is for fundraisers who want to improve their charity’s level of consent by creating permission statements that not only comply with the law...

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Posted by Fastmap | 19 September 2017| News
GDPR Guide: The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...

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Posted by Fastmap | 19 September 2017| News
Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

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Our people

David ColeManaging Director and Founder

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Julia PorterChair of the Advisory Board

A highly experienced business advisor, Julia has been Director of Consumer Revenues at Guardian News & Media and sits on the board of the Direct Marketing Association (DMA). She’s also appeared in the Data IQ Top 10 most influential people in data business in 2015 and 2016.

Mark MinaClient
Account Director

With over ten years’ experience of marketing and research, Mark leads our client team and makes sure our surveys ask the right questions to get the best insights for our clients’ needs. He also speaks regularly at conferences and is a guest lecturer at the University of Westminster.

Renee KarsdorfHead of Analysis and Operations

Heading up the analysis and production team, Renée makes sure projects run smoothly at fastmap.  This includes survey script development, building the surveys, fieldwork management and all analysis up until the debrief date when we present our findings to you.

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