LEGACY WEBINAR : WHAT MAKES A GREAT LEGACY TV ADVERT? Benchmarked insights on three leading legacy TV adverts including details on how to increase the...
Our research explores the increasingly competitive landscape for legacy gifts, and tracks changing donor behavior around legacy giving decisions. To learn more about LEGACY COMPETITION REPORT...
This year's research shows the charities with the greatest potential to create future legacy revenue. What 3 things can we learn from the success of...
At a time when traditional fundraising methods seem to be failing – or at least,facing substantial challenges – gifts in wills and other legacy gifts...
The US Legacy Competition Index and Annual Charity Benchmark Project present unique and bespoke charity level insights that support you in building your strongest legacy...
This year's research shows that the threat of global recession and economic uncertainty are starting to have an impact on legacy consideration, with a fall...
In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
