About Us

We’re here to help you

Founded in 2006, we’re the marketeer’s reference point – a highly experienced, agile, online market research agency, using carefully prepared surveys to help solve your marketing problems.

We don’t just ask the questions, we analyse them using our collective experience and insight to find the meaning behind the responses. We can also benchmark the results against your competitors, to give you unparalleled insight into how you’re performing in your specific market.

Our complete, in-depth service goes way beyond the usual survey research, with a proven methodology that helps us work closely with you to establish the best approach to your customers and your marketing.

And our customer service is second to none – 99% of our customers say they’d recommend us to others.

How we work


Harnessing the speed of online research we can develop scripts, get them to the right people and analyse them extremely quickly to deliver fast, accurate results.


We work closely with you to understand your needs and those of your customers, to go beyond the surveys to gain real understanding.



We use our extensive experience to help you interpret the data and draw out key recommendations.

Our people

David ColeManaging Director and Founder

David’s 25 years’ experience in marketing includes launching the UK’s first ever newspaper reader panel and an influential period as Head of Database Marketing at The Telegraph Group. He founded fastmap in 2006 and is regularly in demand to speak at events around the world.

Tom BurkeHead of Analysis and Operations

Heading up the analysis and production team, Tom makes sure projects run smoothly at fastmap. Holding a Masters degree in Research Methods in Psychology, he has expertise in the design, coordination and analysis of quantitative research. He has experience of leading on large projects for leading brands and charities across many different sectors. Tom ensures projects run with precision and care up to the debrief date, where we present the results to you.


Allan FreemanMD, Freestyle Marketing

Allan is a consultant who helps his clients solve their business challenges and seize their opportunities. He has been working in marketing and fundraising for more than 25 years across both commercial organisations and charities. Allan set up Freestyle Marketing 12 years ago and works with a number of the biggest charities in the UK whilst also helping INGOs develop and implement their global legacy strategy.

Lee Witherell, database marketing specialist
Lee WitherellFounder, WiseOwl Marketing

Lee is a CRM Insight specialist with over 20 years’ experience using data, research and insight to drive improved customer experience and increased profits. He’s worked with a number of major UK and global companies across a number of sectors including automotive, charities, consumer goods, financial services, telecoms, travel & leisure. Lee has a solid foundation in the core principles of CRM: segmentation; customer journey mapping; contact strategy; acquisition, retention and customer development modelling; marketing performance measurement and optimisation. With the advent of GDPR, Lee has spent the last 18 months helping companies maximise their data assets and navigate business transformation in light of the new legislation.

Aris TsontzosData Protection Trainer, Consultant & Speaker, Aris Does Data

Aris was a senior-level database marketing person, operating predominantly and most recently within the charity sector. He then decided to take his enthusiasm for data protection to anyone willing to listen. Since then he’s been travelling around the country running training workshops, mostly for small charities, debunking and describing in plain English what the GDPR actually is, what it says, what that means for organisations big and small, and how to prepare for it. Aris has a shamelessly no-nonsense approach, that means no waffle, no scaremongering and an honest approach to data protection.

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