Charity

The Importance of Helping Stakeholders – Legacy Performance Analysis

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

Communicating Legacy Information – Legacy Performance Analysis

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

Book Aid International concept testing examples
Book Aid International Case Study: Charity concept testing examples

At fastmap, we have a wealth of experience with concept testing, as well as testing marketing campaigns and campaign development. This case study is one...

legacy research presentation at IoF legacy conference
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

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