Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
In the run up to GDPR lawyers, advisors and commentators have debated the meaning of post-GDPR Legitimate Interest when applied to direct marketing. It offers...
A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...
The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...
Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...
