Insight blogs

targeted direct mail
4 Tips for Achieving Targeted Direct Mail Through Research

♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...

tarageted marketing through market research
4 steps for market segmentation and truly targeted marketing

Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...

improving database marketing
Why you should use market research to improve database marketing

Please! Database and Research you must talk! In the local cafe two people discuss the village’s future. One is a wise old man with a...

legacy research presentation at IoF legacy conference
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

insurance marketing strategies
3 tips to help insurance marketers increase responses on comparison sites

In the competitive world of insurance customers have seemingly limitless access to tools that help them weigh up their options and make informed choices. Insurance...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

concept testing for informed marketing strategies
How Concept Testing Delivers Better Results, Quicker

All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...

legacy marketing insights for your international fundraising strategy
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...

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