At a time when traditional fundraising methods seem to be failing – or at least,facing substantial challenges – gifts in wills and other legacy gifts...
The US Legacy Competition Index and Annual Charity Benchmark Project present unique and bespoke charity level insights that support you in building your strongest legacy...
This year's research shows that the threat of global recession and economic uncertainty are starting to have an impact on legacy consideration, with a fall...
In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...
