Creative Testing Guide

outdoor media creative testing

Creative Testing Guide


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Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and they immediately reflect your brand which is why creative testing is so important.

Good campaigns can cut deep to the consumer, engage them in content that is harmonious with their thoughts and beliefs and inspire the response you want. However, bad campaigns will not only be a waste of resourc­es, they may even discourage consumers from engaging with your brand and damage your reputation.

Creative testing will give you evidence of which of your campaign concepts and creatives are likely to be the most successful and help eliminate the risk of a not reaching your ROI goals.

This guide will help you understand how testing marketing campaigns will help you engage your audience, improve response rates and get your campaigns right first time.

We will talk you through some of the different types of creative testing we specialise in, including proposition testing, channel testing, international testing, DRTV creative testing as well as audience and brand research.

As experts in testing marketing campaigns we can provide you with competitor insights that will give your creative testing results context and even deeper meaning.

This guide was created to introduce you to the benefits of creative testing and is available as a complimentary PDF download.

If you would like to have a conversation about our expertise or have any follow up questions for us please do not hesitate to get in touch with David Cole, Managing Director, fastmap on +44 (0) 20 7242 0702, david.cole@fastmap.com.

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