Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...
Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...
Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...
The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....
‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...
With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...
Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...
Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...
Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...
