How to Guides

outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

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Data Protection: 11 Steps to Your Consent and Permissions
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...

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DRTV creative testing guide
DR TV: A Guide to Optimising Creative Performance

Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...

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Opt in to Charity permission statements
A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

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permissions marketing GDPR
The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

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Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

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testing marketing campaigns
Collecting Consent Face-to-Face: 7 Essential Tips

Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...

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legacy fundriasing
Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...

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Fundraising Media DNA

How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...

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