If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...
This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...
At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...
Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...
Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...
At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
