How to Guides

Legacy Potential Premier League Table 2018/19

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

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baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

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international marketing
International Marketing: Advertising, Privacy and the Environment

This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...

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permissions marketing GDPR
The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

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Data Protection: 11 Steps to Your Consent and Permissions
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...

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Opt in to Charity permission statements
A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

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testing marketing campaigns
Collecting Consent Face-to-Face: 7 Essential Tips

Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...

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Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

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Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

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