For nine years, fastmap has been analysing and tracking the legacy behaviour, attitudes and intentions of people aged 50 or older. We have gathered insights...
This document describes the Legacy Insight Portal, a system which allows charities to understand their performance in legacy giving, understand their supporters better and ultimately...
A fast-paced, 30-minute collaboration between David Cole (Fastmap) and Mark Phillips (MPFA), grounded in real-world evidence from both legacy and individual giving. David draws on...
This article discusses the importance of identity in legacy giving and the resulting importance of psychographic profiling for effective communications to supporters. To learn more...
This article explores the specific supporter perceptions charities can influence through communication - referred to as strategic drivers - to drive engagement. To learn more...
In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...
Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...
In this webinar, we reveal the best-performing charity for legacy consideration this year and spotlight the biggest risers and fallers. We also unpack the results...
Engagement plays a crucial role in determining whether supporters are likely to leave a gift in their will, yet it is often misunderstood or measured...
