At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...
At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...
This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...
The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....
‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...
With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...
Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...
Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...
Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...
