How to Guides

Collecting Consent: 7 Essential Tips
Collecting Consent Face-to-Face: 7 Essential Tips

Face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and should not just be used as a way to drive...

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A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

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Data Protection: 11 Steps to Your Consent and Permissions
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...

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Fundraising Media DNA

How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...

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Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

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The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

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Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave...

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DR TV creative optimisation process
DR TV: A Guide to Optimising Creative Performance

DR TV: A Guide to Optimising Creative Performance Unprecedented events have changed fundraising and Direct Response Television (DR TV) for ever. A triple-whammy of intense...

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