The current pandemic has raised lots of questions for legacy fundraisers. We can all see the significant increase in demand for Wills, but, Will writing...
Fundraising is changing and legacy fundraising is no different. But for fundraisers we are at the beginning of perhaps the biggest change in legacy fundraising...
This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...
If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...
Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...
Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....
Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...
This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...
At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...
