Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. fastmap and Freestyle Marketing has put this new guide together to help...
fastmap has put this guide together to set out main areas of testing brands have focused on when optimising consent and permission statements. Each area...
‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...
This guide explains how a new kind of benchmark measurement can be deployed to help reduce the risk of DRTV failing. It considers the technical...
The Institute of Fundraising have teamed up with us to produce Fundraising Media DNA 2016/17, a tracker survey which looks at genetic make-up of ten...
This guide is for fundraisers who want to improve their charity’s level of consent by creating permission statements that not only comply with the law...
Under GDPR companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...
Face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and should not just be used as a way to drive...