Insight Guides

Legacy Potential Premier League Table 2018/19

At fastmap we have undertaken a lot of legacy fundraising research including: the barriers and motivations to legacy giving, baby boomers and the reasons why legacy givers don’t tell charities when...

Download
baby boomer legacy research
Baby Boomer Legacy Marketing Report

At fastmap we have conducted large legacy marketing research projects with some of the biggest charities across the world. We have accumulated a lot of...

Download
international marketing
International Marketing: Advertising, Privacy and the Environment

This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...

Download
Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

Download
outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

Download
Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

Download
testing marketing campaigns
Collecting Consent Face-to-Face: 7 Essential Tips

Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...

Download
Opt in to Charity permission statements
A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

Download
Fundraising Media DNA

How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...

Download
Contact Us

Please fill in the form to receive a download link to the guide