Insight Guides

Woman happy about being contacted through Legitimate Interest under GDPR
Legitimate Interest Industry Report

Under GDPR, companies will only be able to contact their audience through Legitimate Interest or Consent. This is going to result in organisations losing the...

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Fundraising Media DNA

How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...

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legacy fundriasing
Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...

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