Insight Guides

A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

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Fundraising Media DNA

How do you think donors describe fundraising channels and the ‘personalities’ and attributes of each medium? During fundraising campaigns, do they act differently in response...

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DR TV: A Guide to Optimising Creative Performance

Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...

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The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

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Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...

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