This year’s release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has increased and while there is some consistency among the charities who place highest in the table, there have been some significant changes since last year. Our research highlights the need for charities to invest in their legacy marketing in order to not lose out to their competitors and to not fall behind the pack. Download the report to find out more information.
We regularly help charities with bespoke legacy research insights and would be happy to help with our legacy fundraising strategy in any way we can. To learn more about the Legacy Potential Premier League 2019-2020 and other fundraising and legacy research we can help you with please don’t hesitate to get in touch with David Cole, Managing Director at fastmap on firstname.lastname@example.org or +44 020 72420702.