consent to contact

WaterAid Improving marketing consent rates
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

marketing consent form on the right track
Turn on, tune in, sign up – Get your marketing consent form on the right track

What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...

clear skies of GDPR compliance
GDPR Compliance – What we’re doing

Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...

marketing consent research tick box
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

data fundamentalist concerned about GDPR and data protection
GDPR Strategy and the Dangerous Rise of Data Fundamentalism

Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...

Street fundraising
Face-to-face: 7 essential tips to improve consent

GDPR will make gaining and maintaining the right to contact supporters more challenging than ever. This means that face-to-face fundraising should not only be used...

testing marketing campaigns
Collecting Consent Face-to-Face: 7 Essential Tips

Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...

Opt in to Charity permission statements
A guide to creating charity permission statements

With GDPR fast approaching, it has become paramount that charity permission statements are written in a way that encourages consent. This guide is for fundraisers...

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