consent to contact

Data Protection: 11 Steps to Your Consent and Permissions
11 Steps to Your Consent and Permissions

‘Consent’ is now the new front line for marketing. The implications for every charity are far more profound than a change to a tick-box or...

permissions marketing GDPR
The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....

legacy fundriasing
Guide to Maximising Legacy Fundraising Consideration

Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...

permissions marketing GDPR
GDPR Guide Released – The Complexity of Consent

The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...

Consent: Not just what you say, but how you say it…

Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...

creative consent
Opt in Opt out: Don’t misstep in the ‘marketing hokey-cokey’

Opt in opt out. Which should you choose? While GDPR did not lead to the mandatory opt in that many had feared. However, many are...

permissions marketing
Permissions Marketing and GDPR: Wake up and Smell the Consent

Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...

3 Key Influencing Pillars of Consent

After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...

opt in opt out
Size matters: Opt-in vs. opt-out

Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...

channel consent
Giving channel choice

It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...

Contact Us