The introduction of GDPR is set to transform the relationship marketers have with their customers. Openness and transparency will be the name of the game....
Legacy fundraising presents a huge opportunity, but is also notoriously difficult to measure. The length of time that an engaged donor can take to leave a...
The introduction of GDPR is set to transform the relationship marketers have with their customers. Perhaps the biggest challenge will be the task of gaining...
Now that people are increasingly seeing consent as a marketing challenge, people accept words and language in your statements matter – both for providing clarity...
Opt in opt out. Which should you choose? While GDPR did not lead to the mandatory opt in that many had feared. However, many are...
Imagine your most financially-important marketing campaign of the year, the success of which affects every other campaign your brand undertakes. Then try and picture the...
After years of researching hundreds of consent statements, we now know what factors most influence consent. Major charity, financial, retail and insurance brands have tested...
Opt in opt out, that is the question. If the size of your database is important, you’ll probably want to cling to the opt out...
It may come as a given but, overall consent tends to increase, as you offer your customers greater flexibility. A higher level of overall consent...
With the near approaching enforcement of GDPR in May 2018, pressure is building within both marketing and legal teams, ensuring consent to contact is optimised...
