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permissions marketing
United as Europeans, divided on consent

Until now many companies have worked on the basis of ‘it’s ok to have consent statements that are not only difficult to understand but also...

Permissions marketing
The Consent Elevator Pitch

Just imagine what would happen if office geography dictated that every morning I, as a marketing director, shared the company elevator with a different customer....

The Good, The Bad, The Missed Consent

Marketers, before you retrain to be accountants, teachers or, heaven forbid, data compliance officers, I have something that might cheer you up. A melancholic mood...

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