creative testing

targeted direct mail
4 Tips for Achieving Targeted Direct Mail Through Research

♪ Please Mister Postman, look and see. Does legitimate interest cover that letter, letter for me? ♪ Direct mail has quickly grown in importance for marketers who...

tarageted marketing through market research
4 steps for market segmentation and truly targeted marketing

Targeted marketing through market segmentation has quickly become a vital aspect of successful marketing. Targeted marketing through market segmentation has quickly become a vital aspect of...

Benchmarking: The Power of Comparison

Benchmarking helps you to better evaluate the strengths and weaknesses of your marketing by giving your results context, which is why we at fastmap believe...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

concept testing for informed marketing strategies
How Concept Testing Delivers Better Results, Quicker

All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...

Quantitative Research: How we are not as unpredictable as we think

We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in...

Global Marketing Strategies and climate change
Climate change…Who cares?

Despite what a certain business-man-turned-leader-of-the-free-world says, climate change is happening. Its effects are shown throughout the world, from the drying of Peru’s glacial lake to...

3 Environmental Issues We All Care About

In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...

outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

campaign research with the team
Campaign Research: Insights from fastmap and The Team

Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...

Contact Us