creative testing

Testing Marketing Campaigns
3 Tips for Testing Marketing Campaigns

Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...

DR TV: A Guide to Optimising Creative Performance

Direct Response Television, or any TV ad for that matter, is an expensive endeavour, but it has huge reach and if done right, can trigger...

Brand Testing New Creative Approaches: A Case Study

In developing fastmap’s new brand look and feel, there was a need for the company to practice what we preach and complete some vital brand...

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