data protection

international marketing
International Marketing: Advertising, Privacy and the Environment

This report is based on years of researching and sharing global marketing insights. In that time we have discovered key differences between countries across the...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

data fundamentalist concerned about GDPR and data protection
GDPR Strategy and the Dangerous Rise of Data Fundamentalism

Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...

Legitimate Interest
GDPR and Data Protection: Reputation is everything

A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...

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