fundraising

legacy research presentation at IoF legacy conference
3 key insights on why supporters don’t tell charities when they leave a legacy

Fears of being bombarded with communications prevent over 60% of supporters revealing their plans to leave a legacy On the 8th of October fastmap, Freestyle...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

legacy marketing insights for your international fundraising strategy
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...

international legacy fundraising strategy
Legacy Fundraising Strategy: International motivations for legacy giving

It is easy to assume that attitudes towards legacy giving are universal, but fastmap research suggests that you should consider international differences to formulate an...

Donor Fundraising: A research-based approach to donor-centricity

Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...

international fundraising strategy research
Key Considerations for your International Fundraising Strategy

With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...

Online will writing on laptop
Online Will Writing – What potential legators really think

Online will writing is something the legacy fundraising and legacy marketing teams of many charities have tested, explored or at least considered. Fundraisers have many different opinions,...

Direct Mail Marketing recipient with Legitimate Interest under GDPR
Direct Mail Marketing and Legitimate Interest: Be Reasonable!

Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...

Legitimate Interest
GDPR and Data Protection: Reputation is everything

A fastmap survey to 2,000 UK adults has revealed that concerns over data use is in the top three causes that stop people donating to...

testing marketing campaigns
Collecting Consent Face-to-Face: 7 Essential Tips

Door to door fundriasing, street fundriasing and other types of face-to-face fundraising is a valuable method of getting new supporters to opt-in to receive marketing and...

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