WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...
Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity? We’ve seen how the rise of the data fundamentalism...
Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...
What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...
Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...
Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...
Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...
Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...
As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...
Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...
