Warning: Creating default object from empty value in /var/www/wptbox/wp-content/themes/h-code/lib/admin/ReduxCore/inc/class.redux_filesystem.php on line 29
gdpr – fastmap

gdpr

WaterAid Improving marketing consent rates
WaterAid Case Study: Improving marketing consent rates

WaterAid are an international charity that work in over 30 countries across the world with the vital goal of providing people with clean, safe drinking...

GDPR marketing data fundamentalism
GDPR Marketing – How to win consent from privacy-wary consumers

Consumer concerns over data - the biggest threat in post-GDPR marketing, or the biggest opportunity?   We’ve seen how the rise of the data fundamentalism...

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

marketing consent form on the right track
Turn on, tune in, sign up – Get your marketing consent form on the right track

What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...

Donor Fundraising: A research-based approach to donor-centricity

Recent evidence from the Institute of Fundraising (IoF)1 suggests that the paradigm of donor fundraising is shifting. 69% of charities are now stating that they...

clear skies of GDPR compliance
GDPR Compliance – What we’re doing

Here at fastmap, one of the key components of our research in the last couple of years has been helping organisations with their GDPR compliance,...

marketing consent research tick box
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

data fundamentalist concerned about GDPR and data protection
GDPR Strategy and the Dangerous Rise of Data Fundamentalism

Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...

GDPR data processing should be used in a bespoke to different audience segments
GDPR and Data Processing: One size does NOT fit all

As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...

Direct Mail Marketing recipient with Legitimate Interest under GDPR
Direct Mail Marketing and Legitimate Interest: Be Reasonable!

Too often organisations plan to take an oversimplified approach to direct mail marketing using Legitimate Interest to send post on all topics to everyone on...

Contact Us