legacy research

Legacy Potential Premier League 2019-2020

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

The Perception that Charities Need Large Legacies – Legacy Performance Analysis

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

The Importance of Helping Stakeholders – Legacy Performance Analysis

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

Communicating Legacy Information – Legacy Performance Analysis

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

Contact Us