legacy research

Understand the Competitive Nature of Legacy Fundraising and Optimize Legacy Consideration 2023

At a time when traditional fundraising methods seem to be failing – or at least,facing substantial challenges – gifts in wills and other legacy gifts...

US Legacy Competition Index & Annual Charity Benchmark Project 2023

The US Legacy Competition Index and Annual Charity Benchmark Project present unique and bespoke charity level insights that support you in building your strongest legacy...

Legacy Potential Premier League 2021-2022 – L001

In this year’s research, we interviewed around 5000 charity supporters aged 50+, asking them a raft of questions relating to legacy giving. Our research over...

Legacy Potential Premier League 2019-2020 – L002

This year's release of the Legacy Potential Premier League highlights the competitive nature of the legacy market. Our research has shown that legacy consideration has...

The Perception that Charities Need Large Legacies – Legacy Performance Analysis – L009

If a person feels that a charity need expect large legacies, people might not give because they might mistakenly feel that their gift is not...

The Importance of Helping Stakeholders – Legacy Performance Analysis – L007

Our research has highlighted the importance that the perception of personally benefitting from a charity has on a propensity to leave a legacy. This report...

Communicating Legacy Information – Legacy Performance Analysis – L008

Providing informative and useful legacy marketing communications to your supporters will play a crucial role in whether they leave you a gift in their will....

Which charity needs your legacy the most – Legacy Performance Analysis

We all know how important need is. If your charity is perceived as wealthy or if potential supporters don’t understand why you need their donations...

Case Study : Book Aid – C003

How we supported Christian Aid and their Agency Team to develop a compelling new brand approach. We regularly help charities with bespoke legacy research insights...

Guide to Creative Testing – C001

Our research shows that 18 months since the start of the pandemic we are starting to see a return to normality in the legacy marketplace....

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