market research

3 Environmental Issues We All Care About

In global marketing, as in all types of creative testing and concept testing, you often find that people’s opinions differ. These differences need to be...

International marketing strategy
International Marketing Strategy – Financial affluence and wealth perception

“Let me tell you about the very rich. They are different from you and me.” – F.  Scott Fitzgerald (1926) People in the western world have...

outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

campaign research with the team
Campaign Research: Insights from fastmap and The Team

Campaign research is an important part of planning your marketing. Public scrutiny can cause your campaigns to flop, but testing marketing campaigns in a sample...

brand research analysis
3 Types of Brand Research You Should Consider

Brand research is a rather big term that covers a lot. However, it is often dismissed due to time and budget. In this blog, I...

Testing Marketing Campaigns
3 Tips for Testing Marketing Campaigns

Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...

international fundraising strategy research
Key Considerations for your International Fundraising Strategy

With the increasing connectiveness across the world, it has never been easier for a charity to devise and implement a successful international fundraising strategy. However,...

marketing consent research tick box
Marketing Consent Research: Does quantity equal quality?

Many businesses are taking steps to limit the amount of their database they are likely to lose the right to contact when asking them for...

data fundamentalist concerned about GDPR and data protection
GDPR Strategy and the Dangerous Rise of Data Fundamentalism

Creating a GDPR strategy is an inescapable reality for organisations. A Google search brings a vast variety of responses – from what it is and...

GDPR data processing should be used in a bespoke to different audience segments
GDPR and Data Processing: One size does NOT fit all

As GDPR approaches, organisations are focusing on obtaining permission from their customers to continue communicating via specific channels. However, many of these brand owners are...

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