marketing insights

data processing under legitimate interest
Data Processing & Legitimate Interest: Where do charity supporters draw the line?

Post-GDPR day, many charities are still adjusting to a new approaches to data processing, and a new way of utilising data to better serve supporters...

How to evaluate marketing through competitor analysis and benchmarking

Peter Drucker, who many consider to be the single most important thought leader in the world of management is quoted as saying; “Being at least...

concept testing for informed marketing strategies
How Concept Testing Delivers Better Results, Quicker

All customers are equal, but some are more equal than others. How do you ensure that your investment in marketing strategy will deliver? What can...

legacy marketing insights for your international fundraising strategy
The legacy marketing opportunity of a lifetime

For many charities legacy marketing can be overlooked. However, just a small increase in legacy giving can open vast revenue streams and this becomes even...

Quantitative Research: How we are not as unpredictable as we think

We all like to think that we act autonomously. Our consciousness – the inner narrative that makes us feel that we are free agents in...

insurance marketing - free gift
Insurance Marketing – Vital insights to drive sales

When it comes to insurance marketing it can be difficult to make your services standout from the competition. With so many companies offering insurance cover...

marketing consent form on the right track
Turn on, tune in, sign up – Get your marketing consent form on the right track

What motivates consumers to sign up to brands’ CRM programs? Are these motivations reflected in your marketing consent form? And how do you ensure that...

outdoor media creative testing
Creative Testing Guide

Creatives are an essential part of your marketing. They can act as the visual representation of your campaign messaging, the voice of your company and...

brand research analysis
3 Types of Brand Research You Should Consider

Brand research is a rather big term that covers a lot. However, it is often dismissed due to time and budget. In this blog, I...

Testing Marketing Campaigns
3 Tips for Testing Marketing Campaigns

Testing marketing campaigns will help you get your messaging and creatives right for every target audience and purpose. Good campaigns can cut deep to the...

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